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Do You Need A Barcode?
If you're planning to sell your CD or
DVD in a retail setting you should really have a
barcode - even with on-line services like CDbaby or Amazon. If you are
ordering packaged CDs or DVDs of 500 units or greater from CDman, we
will be happy to generate a unique barcode number for your use only.
Here is how it works: You must first place your
order and request a barcode on your Order Forms (item #16 located on
Page 4). We
will then process your order and send you your barcode number or
graphic.
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Option 1: CDman provides you with the
barcode number - Total Cost: $0.00
We can provide you with a unique "UPC
A" barcode number for you to generate your own graphic and place in
your design yourself.
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Option 2: CDman provides you with the
barcode graphic - Total Cost: $0.00
We can provide you with the barcode
graphic image for you to place into your own layout. This is quite
simply done via e-mail.
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Option 3: CDman places the barcode on
your design - Total Cost: $0.00
The barcode needs to be placed into an area roughly 1.0" by .75" on the
outside of your packaging. The most common place for CD Jewel Cases and
DVD Library Cases is on the back of the case, tucked into one of the
lower corners. If you want us to place the barcode for you, you need to
show us exactly where you would like it positioned. Draw an outlined
rectangle and add the words "barcode goes here"... and we'll take it
from there.
If you wish to see what a barcode will look like in
your layout, download our sample
barcode graphic [post script file]. Place this graphic in
your layout and request a barcode on your Order Forms (item #16 located
on Page 4). We will then replace the sample barcode with the real one.
When you get your proofs, make sure that the sample barcode has
actually been replaced.
IMPORTANT: When you get your
proofs, make sure your barcode is showing and that all the
numbers/lines are visible. DO NOT approve your proofs if your barcode
is missing... it will NOT be added later. Additionally, DO
NOT approve your proofs if CDman's 'sample' barcode is
visible.
Want To
Know More?
"UPC" stands for Universal
Product Code. UPC barcodes were originally created to help grocery
stores speed up the checkout process and keep better track of
inventory, but the system quickly spread to all other retail products
because it was so successful.
Everything is retail uses a
barcode so if your planning on retailing your product get a barcode,
it's just that simple.
UPC Barcodes do not contain the
price or description of the product; instead the barcode has a "product
number" (12 digits) in it. When read by a barcode reader and
transmitted to the computer, the computer finds the disk file item
record associated with that item number. In the disk file is the price,
artist name, quantity on-hand, description, etc. The computer does a
"price lookup" by reading the barcode, and then it creates a register
of the item and adds the price. Barcodes are unique to the product by
way of a manufacturer ID code which is contained in the first 6 digits.
Design Guidelines
A typical CD package will use
"UPC A / UPC 12" style. The width and height of the bars are optional
but please consider that barcode scanners need sufficient size to
properly read the bars. Look to other CDs in your collection for
typical placement and sizing.
There must also be sufficient
contrast between the lines and the background for the barcode scanner
to be able to read your number. If you attempt to design a barcode in
color or change the contrast, the barcode may fail. This is why there
are the digits included with the lines. Please be conscious of the
retail clerk who has to type in 12 numbers because you wanted to mess
around with the graphic. Better to do what we do - keep the barcode
Black and White.
What about tracking a barcode
sale?
A company that does track
barcode sales for a fee is www.soundscan.com
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