Graphic Design
Design
Pitfalls:
All
graphics files submitted for imprinting the disc face and paper
parts will include a full preflight (analysis) in an attempt to
identify issues or 'show stoppers' that will prevent your project
from continuing.
Our operators are fully versed in optical disc packaging artwork
and can fix any minor issues for a nominal fee which may be easier
than having your designer deal with it.
It
is critical you carefully check for changes made to your designs
during proofing stages. Once proofs are created it costs
additional for you to send new files.
Common
mistakes found with client supplied electronic templates:
-
Client
did not use our templates
-
Client
did not read the tutorial
-
Missing
fonts
-
Templates
were exported as EPS files. Keep all templates in their native
file types.
-
Images
were pasted or dragged into the layout. Always use File |
Place or Import
-
Placed
images resolution too low or too high (300 dpi recommended)
-
In
CMYK mode you colored something 400% density. (Too much ink)
-
Images
saved in RGB, JPG, GIF, LZW
-
B&W
images saved as RGB or CMYK
-
Corrupted
or missing Post Script printer fonts
-
Spelling
mistakes and typos (e.g. Order of tracks, names of band
members)
-
Placing
text in a 300 dpi Photoshop image. Publishing programs should
be used for text placement.
-
Fonts
and misc. items left from design experimentation never
deleted.
-
"Faked"
bold used. You must use bold only if the font supports it.
CD
Label Specific:
-
Gradient
fills for label too detailed (need slow transitions)
-
Image
or information inside the non-printable area of the disc label
-
Image
outside printable area (no bleeds on a CD label please!)
-
PMS
colors not separating properly. (Do test separations at your
end first)
-
Florescent
colors specified (don't use them)
-
Hexachrome
values used (do not use a number with a dash: e.g.. PMS156-7)
-
Writing
"Made In USA" or "Printed in USA" (we are
in Canada)
Paper
Parts specific (booklets tray cards etc.)
-
Missing
"Made in Canada" on tray card or pouch
-
Using
"Printed in Canada" (should say "Made")
-
Using
"Made in USA" or "Printed In US" (not
allowed by US customs)
-
Image
files not supplied
-
Tray
card spine text upside down
-
Bar
code placed on nonwhite background
-
Pantone
colors specified in CMYK output (paper parts) without prior
warning.
-
No
mockup supplied for booklets and CD label
-
Text
too close to cut marks (1/8" gutter margin recommended)
-
No
bleed around booklet panels (extend color past cut marks)
Common
mistakes found with client supplied films:
-
Client
did not use our templates
-
Client
did not read the artwork tutorial before designing a CD
project
-
No
crop marks with supplied films
-
No
registration marks with supplied films
-
Registration
marks colored in black only (should be set to registration
color)
CD
Label Specific:
-
Client
did not read our customer-supplied film specifications.
-
Label
film not sized to spec
-
Emulsion
down on label film (should be up)
-
Square
dots on label film (should be elliptical)
-
Line
screen not respected (120 max)
-
Using
film negatives for label (need positives)
-
CMYK
proof not supplied with films ($50 charge will apply)
-
Gradients
used (very hard to reproduce accurately)
-
Using
"Made in USA" or "Printed In US" (not
allowed by US customs)
Paper
Parts specific (booklets tray cards etc.):
-
Missing
"Made in Canada" on outside films (tray card or
pouch)
-
Using
"Printed in Canada" (should say "Made")
-
Using
"Made in USA" or "Printed In US" (not
allowed by US customs)
-
Measurements
of booklet panels completely wrong
-
Multiple
films specified to print at the same screen angle
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